Business Pleasure

Luxury automotive retail experience unveiled at TRAFFORDCITY

News | 18 Sep '19

Luxury automotive retailer, Williams, unveils its flagship retail centre in a premium location adjacent to the intu Trafford Centre this week as it celebrates 110 years as a leading family owned business.

The launch of the pioneering automotive retail experience coincides with the year in which Williams Group celebrates its 110thanniversary as a family-owned business, having first opened in Manchester in 1909 and evolving into one of the North West’s leading providers of prestige automotive brands.

Margaret Orton Williams, Chairman of Williams Group and grand-daughter of founder John Henry Williams, says: “We are thrilled to bring our values around family and customer focus all into one place. Our new world class facilities at TraffordCity provide the perfect environment for our colleagues to continue to develop the high levels of service that makes the Williams difference.”

A step change in automotive retailing

The stunning development offers a step change in automotive retailing for BMW, MINI, Jaguar and Land Rover. The exceptional attention to detail is evidenced in superior quality fixtures and fittings throughout with a hand-crafted lighting selection, stylish seating choices, luxurious interiors with relaxing, spacious lounge areas and café bars serving refreshments.

Personal shopping bays, where customers collecting their cars for the first time will experience a new lighting reveal in their own VIP area, and personal concierge service with dedicated lanes to drop off cars  for a service and seamlessly collect a courtesy car are examples of the customer-centred focus and attention to detail embedded in the Williams approach.   The business has created  72 workshop bays to ensure vehicles are serviced quickly and efficiently.  

Many other finishing touches and service enhancements are featured at the new 14-acre site to ensure the Williams difference covers all aspects of the customer experience. Jaguar and Land Rover are featured together under one roof for the first time for Williams at TraffordCity and have been awarded SV (Special Vehicle) enhanced status – a specialism which means its passionate and highly trained team offer personalisation on selected Jaguar and Land Rover models which can be tailored to the customer’s exacting requirements. 

The largest BMW centre in the North West

Featuring the largest BMW centre in the North West, the Williams Trafford City retail centre offers first class service from BMW Geniuses, a highly trained team familiar with every detail, from stitch to sensor, on each BMW model provide purchasers with all the information required to select their own interiors, finishes and technology solutions as they select their dream car.

Located on Barton Dock Road the Williams flagship retail centre is within minutes of the M60, allowing customers easy access to the site and the unrivalled retail and leisure offering from the likes of John Lewis and Selfridges at the neighbouring intu Trafford Centre and a wide variety of family entertainment venues including LEGOLAND Discovery Centre, SEA LIFE Manchester and a golf driving range.

And from 2020, connectivity will be further improved with the opening of a Metrolink tram stop at TraffordCity, directly opposite the Williams centre.

To raise awareness of the opening of the flagship site, two BMW i3s ‘dressed’ as Manchester worker bees are touring the city and attending key events over the forthcoming weeks.

Related news from TraffordCity...

American Golf store

News | 30 Mar '21

American Golf to open £650k high-tech ‘superstore’ in TraffordCity

American Golf to open £650k high-tech ‘superstore’ in TraffordCity

Europe’s largest golf retailer, American Golf, will open the UK’s most high tech golf store at Trafford Golf Centre, TraffordCity, when non-essential retail re-opens to the public on April 12th.

Read more...
Primark in Barton Square

News | 23 Jan '20

Primark confirms opening date of new Trafford Centre store

Primark confirms opening date of new Trafford Centre store

Primark, the international retailer that offers high quality fashion at value for money prices, will open its new store at The Trafford Centre on March 20th.

Read more...
Therme artists impression

Blog | 19 Dec '19

TraffordCity enters a new exciting phase

TraffordCity enters a new exciting phase

TraffordCity is on the cusp of great things following Therme and Peel L&P’s plans to create a £200m health and wellbeing resort

Read more...
Kids Cavern

News | 20 Aug '19

Kids Cavern unveils new store at The Trafford Centre

Kids Cavern unveils new store at The Trafford Centre

Children’s designer clothing retailer Kids Cavern is set to unveil a brand-new store at The Trafford Centre

Read more...
Visualisation of Modern Surf Manchester

News | 23 Sep

TraffordCity to become home to the North West’s first inland surfing lagoon after detailed planning permission is granted

TraffordCity to become home to the North West’s first inland surfing lagoon after detailed planning permission is granted

McKinney Group is excited to announce that it has received the green light for its planning application to bring the region’s first inland surfing lagoon to TraffordCity.

Read more...
EventCity

News | 6 Jul

EventCity at TraffordCity opens up its doors once more

EventCity at TraffordCity opens up its doors once more

We’re pleased to welcome VenueLab who have added EventCity at TraffordCity as one of their nationwide event venues to their portfiolio.

Read more...
Modern Surf Manchester site plan

News | 9 Jun

Plans for £60 Million Surfing Complex Submitted to Trafford Council

Plans for £60 Million Surfing Complex Submitted to Trafford Council

Plans to make TraffordCity home to the North West’s first surfing lagoon have been submitted to Trafford Council by Belfast-based property developer, McKinney Group.

Read more...
Therme interior image

News | 26 Feb '21

Planning approved for Therme Manchester

Planning approved for Therme Manchester

Therme Group to build UK’s first city-based wellbeing resort in Manchester

Read more...
Port Salford

Blog | 24 Feb '21

Port Salford: The UK’s first tri-modal inland waterway port

Port Salford: The UK’s first tri-modal inland waterway port

Port Salford at TraffordCity is proposed to be the UK’s first tri-modal inland waterway port which will be served by ship, rail and road.

Read more...

We use cookies to help us provide you with a better service, but do not track anything that can be used to personally identify you. If you prefer us not to set these cookies, please visit our Cookie Settings page or continue browsing our site to accept them. Close

sign up for news!

Want to be the first to hear about exciting developments, news and opportunities at TraffordCity?

Sign up now and be a part of the future.