Business Pleasure

Peel L&P celebrates one year since Trafford Palazzo acquisition

News | 10 Jun

Peel L&P has been at the helm of the transformation of Trafford Palazzo, formerly Barton Square, in Trafford City since its acquisition and subsequent rebrand last year.

The 31,600 sq m (340,016 sq ft) retail & leisure destination has been transformed with a new vision and brand identity that nods to the classic Italian architecture and culture - with its soaring pillars, open square, large fountain, and campanile tower.

New flagship occupiers and memorable experiences

Since acquiring the asset, Peel L&P has secured four new flagship occupiers letting over 5,456 sq (58,711 sq ft) of space to brands such as: NERF Action, Archies, state of the art bowling alley King Pins, and entrepreneur Steve Pilling’s Italian restaurant Matterello.

Matterello in Trafford Palazzo

The team has also introduced a series of memorable experiences activating the vast mall space within Trafford Palazzo and attracting average footfall of 100,000 visitors a week. Events and celebrations have included various fundraisers for charities including Bolton Lads and Girls Club, an appeal for Ukraine, events celebrating the Queens Jubilee, a fundraising event for Baby Loss Awareness Week and a campaign to support Mental Health Awareness Week.

Untold Orchestra for Ukraine in Trafford Palazzo

The spectacular backdrop of Trafford Palazzo has provided the space to host several events across the school holidays aimed at families including an Easter Extravaganza, a bespoke Wellness Month of wellbeing activities, a Christmas Winter Wonderland and has as a jam-packed summer schedule.

A platform for local aspiring entrepreneurs

As part of this wide events programme, Peel L&P has also given a platform to local, young, aspiring entrepreneurs and business owners with pop-up opportunities offered free of charge. Businesses have included Manchester Gymnastics, instagram and Manchester favourite Feel Good Club and, The Juice Hub who saw record numbers of visitors to the pop up.

Mark Whittaker, Executive Director – Property Investment and Management at Peel L&P, said: “Trafford Palazzo represents the next generation and evolution of shopping and leisure destinations, offering more diverse experiences and adventures for visitors of all ages over the next 30 years.

We want Trafford Palazzo to become a hallmark for quality products and memorable experiences, combining the best in retail, leisure, and entertainment – just like the best bustling, Italian squares that provided our inspiration.”

Matt Jones, CEO at King Pins, said: “King Pins is a modern evolution of the outdated family bowling concept and is set to be an altogether different ball game. The incredible setting of Trafford Palazzo is the perfect place to launch our inaugural flagship site, alongside some other fantastic, complementary brands, and we’re excited to be opening soon.”

Trafford Palazzo Wellness hub

Sophie Roberts at Juice Hub said: “Utilising Trafford Palazzo has been great for our business and has really allowed us to elevate the brand in front of a completely different audience. 

The Health and Wellness event was such a success and I felt so welcomed from the very start. The benefits of partaking in this event have been surreal. The Juice Hub insight figures on Instagram have doubled and we have already received two corporate offers with more on the horizon. Whilst networking and meeting amazing people and brands, this was our first event in a retail space, thus making it a special part of The Juice Hub journey. 

We would like to thank Peel L&P for their support and for presenting the opportunity. We hopefully look forward to collaborating again soon.”

Expanding customer service and operations

Trafford Palazzo’s growing range of shopping and leisure brands include Primark, LEGOLAND® Discovery Centre, SEA LIFE, Silentnight, Homesense, Natuzzi, Shoeaholics and Next Home. 

The team has also expanded it’s customer service and security operations with a dedicated on-site customer services team and new desk to answer any queries for customers and ensure top levels of service at all times.

Peel L&P is an ambitious regeneration business with generations of history, heritage and expertise. Established in 1972, Peel L&P will celebrate 50 years in business next year and is responsible for some of the most transformational projects in the UK today.

The business acquired Trafford Palazzo in May 2021 following its £75m revamp in 2018, gaining a glass-domed roof and more than 110,000 sq ft of extra leisure and retail space. This acquisition in a transformational new phase for TraffordCity: already the UK’s foremost experiential and retail destination.

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