The new brand has been created to reposition the retail and leisure destination which recently underwent a £75 million transformation and is home to several of the country’s most exciting leisure facilities including SEA LIFE Manchester, Legoland and a new flagship Primark store amongst others.
Situated at the heart of Trafford Palazzo is its Roman-style, open square fountain which is reminiscent of the dominant Campanile, an Italian village square or courtyard and will be the destination for the launch weekend activities.
Celebrations will begin on Saturday with...
- Trafford Palazzo’s iconic ‘living statues’
- Trafford Palazzo Show’ with powerhouse vocals from opera to pop, energetic dance performances, a stunning orchestra of strings, mesmerizing acrobats and a breath-taking aerial display.
- Live music performances throughout the day.
and continue Sunday 21 November with...
- A series of live music events
- Electric Dream Show electric violinist group accompanied by a ballet performance
- This will be followed by a live music set and a percussion performance from the Trafford Palazzo Show cast.
Over the course of the weekend face painting will be available for all guests, perfect for families with young children.
Visitors to Trafford Palazzo will also be able to enjoy a series of live DJ sets throughout the launch weekend, adding to the sense of vibrancy and adventure at play at the shopping and leisure destination.
An incredible transformation
Mark Whittaker, executive director of Peel L&P, owners of Trafford Palazzo, commented: “We are really excited about the launch of Trafford Palazzo and the spectacular event taking place on 20th/21st November. It is important to celebrate what has been an incredible transformation, as we introduce the Trafford Palazzo brand. We are looking forward to welcoming families from across the region to enjoy the celebrations and experience the new brand.”
Amazing reaction from customers
Carolanne Molloy, Store Manager of Primark at Trafford Palazzo said: “It is brilliant to see the new Trafford Palazzo brand officially launched and we are excited for this weekend’s celebrations. Primark have seen an amazing reaction from customers since opening our store here last year and we look forward to continuing to offer the latest seasonal trends and everyday essentials, all at affordable prices.”
Already attracting five million visitors a year, Trafford Palazzo is home to an 84,356 sq ft flagship Primark store, homestyle retailers Homesense, Natuzzi, Silent Night and Next Home plus leisure attractions Legoland Discovery Centre, SEA LIFE Manchester, with further major openings of Nerf AX and Archies confirmed for 2022.
In addition, a quality Italian restaurant and discount branded shoe shop are currently fitting out and due to open soon.