Shoppers choose three local charities as intu Trafford Centre’s Fountain Fund partners

28 November 2017

Shoppers at intu Trafford Centre and readers of the Manchester Evening News have chosen three local charities as the new recipients of the centre’s Fountain Fund for 2018. Since 1999, over £600,000 has been collected in the fountains across intu Trafford Centre, with the annual funds raised increasing every year. Since the beginning of 2017 over £54,000 of loose change was cleaned, counted and donated to three local causes.

From 1 January 2018, local bereavement support charity Once Upon a Smile, British Army charity ABF The Soldiers’ Charity and Trafford Domestic Abuse Service will work with the shopping centre on fundraising and awareness-raising campaigns.

Alison Niven, regional centre director at intu Trafford Centre, said: “The charities we work with as part of the Fountain Fund project receive so much more than the funds raised from our centre’s fountains; we develop a long-term relationship with the teams to provide support in many other ways. For example, our teams receive two fully paid voluntary days every year and many choose to work alongside our partner charities; we run events in-centre to fundraise and raise awareness, provide free-of-charge promotional spaces on the malls, offer skills and experience of our teams via landscaping projects, building work, marketing support and much more.

“2018 is intu Trafford Centre’s much-awaited 20th birthday and we have some very exciting plans in the pipeline for the centre so it’s a wonderful time to work with such a variety of important local causes.”

Over 6,000 votes were cast over two weeks by shoppers and readers of the Manchester Evening News to decide which charities would become the Fountain Fund partners.

ABF The Soldiers Charity

ABF The Soldiers' Charity is the National Charity of the British Army. The charity provides a lifetime of support to soldiers, veterans and their immediate families in times of need. Funds donated from the Trafford Centre’s Fountain Fund will be used to support members of the Army family in the North West.

Brigadier (Ret’d) Robin Bacon, Chief of Staff at ABF The Soldiers’ Charity, said: “We are absolutely delighted to be chosen as one of intu Trafford Centre’s Fountain Fund charities for 2018. The funds raised will play a vital role in helping us continue our lifelong support to serving soldiers, veterans, and their immediate families across the UK.”

Once Upon a Smile

No child should grieve alone. It’s painful, life changing and lonely. Manchester based Children’s Bereavement Charity will provide emotional and practical support to families during difficult times. Support Groups will allow children to express, remember loved ones and reduce the isolation by providing a fun and safe environment to express.

Kelly Willison, development manager at Once Upon a Smile, said: “It’s so important to have great supporters like intu, the help and support they provide not just through funds but with experiences and awareness will enable us to reach out to more bereaved children and their families during their darkest days.”

TDAS - Trafford Domestic Abuse Service

TDAS provides services to prevent and reduce the harmful impact of domestic abuse. Our Domestic Abuse Community Awareness Project will support families in Trafford by delivering programmes to encourage positive relationships, increase self-esteem, empower families to take control of their lives whilst also educating young people about healthy/unhealthy relationships.

Samantha Fisher, CEO of TDAS, said: “Being intu’s chosen charity opens up so many opportunities for TDAS, not only will this enable us to expand on our prevention work, reach out to our community, supporting families and empowering people to have healthy relationships, it will also raise the public’s awareness that there are services out there for women, men and children at risk of domestic abuse.”

Other charities which have benefited from shoppers’ generosity over the centre’s 19-year history include The Alzheimer’s Society, Guide Dogs for the Blind, Breast Cancer Care, Hand on Heart St Ann’s Hospice, North West Air Ambulance, Trafford Macmillan Care Centre and the Greater Manchester Cerebral Palsy Society to name but a few.

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