Deck the Malls as Channel 5 goes behind the scenes for Christmas at intu Trafford Centre
12 December 2016
In a TV first, Channel 5 goes behind the scenes at one of the UK’s busiest shopping centres as it prepares for Christmas.
The festive season is one of the busiest and most important times of the year for the team at intu Trafford Centre
in Manchester who are determined to deliver a perfect Christmas
shopping experience to the millions of people expected to see Santa,
eat, drink and shop.
Planning starts in the Spring and with an investment of hundreds
of thousands of pounds and 400 staff, the pressure is on to make sure
everything including the centre’s decorations, events and Santa’s grotto
visits surprise and delight the centre’s shoppers.
With celebrity pop acts to secure, miles of Christmas lights and
enough baubles to fill an Olympic-sized swimming pool, the team work
against the clock to make sure the countdown to the Christmas lights
switch on happens without a hitch in front of a crowd of 10,000.
Delving behind the scenes
two-part programme also delves behind the scenes as intu goes all out
to make people more aware of its shopping centre brand with the creation
of a national Christmas campaign and TV advertisment starring a range
of colourful bird puppets depicting the different types of shopper
visiting its centres nationwide. intu has 15 shopping centres across the
UK including intu Lakeside and intu Merry Hill and is expected to see
more than a million customers pass through its centres every day this
Filmed by Leeds-based Daisybeck Studios and narrated by Ted
Robbins, intu Trafford Centre Countdown to Christmas is a heart-warming
look at one of the nation’s best-loved shopping centres.
intu chief executive David Fischel said: “Over a million people will
visit an intu shopping centre every day this Christmas to shop,
socialise and have fun. The magical Christmas shopping experience you’ll
see at intu Trafford Centre is something we create for our customers
across the UK every year.”
Executive Producer Paul Stead, said: “The show gives a unique
insight into bringing Christmas to such an iconic shopping centre and is
just the tonic to get everyone in the festive spirit.”
intu Trafford Centre: Countdown to Christmas is on Channel 5 on December 14 and 21 at 9pm.