Kim Kardashian West's SKIMS shapewear launches at Selfridges Trafford

Ever since Kim Kardashian West unveiled SKIMS last September (after developing the idea for more than a decade), UK fans have been eagerly anticipating the brand’s arrival this side of the Atlantic. Now, her latest collection of game-changing shapewear, underwear and loungewear has landed exclusively at Selfridges stores with over 200 styles available. 

The story of SKIMS

he story of SKIMS began when Kim Kardashian West became so frustrated with the lack of effective shapewear options out there that she began to cut up and dye her own designs at home. This led her on a journey to design solution-focused shapewear, underwear and loungewear created with everybody (and every body) in mind.

For every body

With nine different tonal hues available across the collections, SKIMS offers shades for all. 

For every shape

The designs are available in sizes from XXS to 5XL, all crafted to enhance, smooth and shape every curve.

For every need

From incredibly comfortable shapewear for everyday to the cosiest loungewear to enjoy at home – and even body tape to keep it all in check – the range redefines traditional bodywear categories.