The Anastasia Beverly Hills makeover at Selfridges intu Trafford Centre

Now the amazing new Selfridges Beauty Hall has arrived, spanning over 20,000 sq ft and boasting 170 brands, we deemed it essential to go along and try out one of the 25 exclusive beauty brands in store* - the super-Instagrammable Anastasia Beverly Hills (ABH)! 

Selfridges Trafford in TRAFFORDCITY is the first UK site of the international beauty brand, Anastasia Beverly Hills - a prestige cosmetics company founded by Romanian-born beauty entrepreneur Anastasia Soare in 2000. ABH has received industry-wide recognition for digital innovation and numerous accolades for products such as cult-classics Brow Wiz, Contour Kit, and Liquid Lipstick.

We booked in for 10am on a Tuesday (a quiet time for the girls on the ABH counter, they do get quite busy so get booked in now for Christmas nights out and parties!) and were able to experience the pop-up stand ABH currently have in the main dome, just outside Selfridges. 

Emma before...

Emma before the makeover

The lovely Jess quickly got to work using the Brow Wiz® (£22) to define and shape the brow. The shade Neutral - Sheer peach from the Contour Cream Kit (Light, £42) was used to highlight the brow bone, conceal and also as an eyeshadow base.

Next, the Soft Glam eyeshadow palette (£43) was used to create the smokey look – using shades Burnt Orange, Sienna, Rustic and Cyprus Umber. No Christmas party look is complete without some glitter – so Jess went to town with the Loose Glitter in Pink Sapphire (£15) and ABH Glitter Adhesive (£19) in the centre of the eyelid (water-based, non-sticky cosmetic glitter glue that keeps loose makeup adhered to skin!). The Cyprus Umber shade was used under the eye to define and blended out with a fluffy brush. 

The Stick Foundation in Almond (£25) was used with the A30 Pro Brush - Domed Kabuki Brush (£26) to create the face base with the Blush Trio – Peachy Love, shade Miami (matte bright peach with gold sparkles, £30) to add a pop of colour to the cheeks. The bright ultra-reflective hues and multidimensional sparkle of the Wish highlighting powder (pearl base with violet sparkles) from the Dream Glow Kit (£46) was swept over the cheek bones to give an extra metallic-glitter finish.

To finish the look, Lip Gloss shades in Kristen and Undressed (£17 each) were mixed together to create the super-subtle glossy finish. We thoroughly enjoyed the ABH experience, chatting throughout about the products and different ways to use them – huge thanks to Jess for fitting us in within the hour so we could get back for a meeting at head office. 

Emma after the makeover...

Emma after the Anastasia Beverly Hill makeover

The brand also gets the BIG thumbs up from the TRAFFORDCITY team for being fully committed to cruelty-free product formulation, testing, and development! 

*We received the makeover free of charge for review purposes. Makeovers at Anastasia Beverly Hills start from £50 for a full face and are fully redeemable against products. To book in, please visit the counter in Selfridges intu Trafford Centre. 

Watch the whole makeover!

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